Labs · PPC Simulation
Pressure-test paid spend before you commit a dollar.
Labs simulates channel mix, bid strategies, and creative concepts against your funnel data — surfacing the expected ROAS, payback period, and downside risk for every scenario.
Simulation capabilities
Channel mix modeling
Project ROAS across Google, Meta, LinkedIn, and emerging channels.
Bid logic stress tests
Compare manual, tCPA, and value-based bidding under volatile CPM regimes.
Creative variant scoring
Rank concepts against historical performance and ICP signals.
Budget allocation
Find Pareto-efficient splits across paid, organic, and lifecycle.
Payback period analysis
Model CAC payback under churn and expansion assumptions.
Downside scenarios
Quantify floor and ceiling outcomes — not just a single point estimate.
From simulation to deployment
Winning Labs scenarios compile directly into Ads infrastructure — bid logic, audience definitions, and creative briefs ready for activation.