Blog
Field notes on growth, AI, and operating leverage.
Essays from the GrowthIQ team on the disciplines reshaping how modern companies actually grow.
April 12, 2026 · 8 min
AEO vs SEO: What changes when answer engines own the funnel top
Half of high-intent commercial queries now resolve inside an LLM answer before the user ever sees a SERP. Here's what changes — and what doesn't — when you optimize for answer engines.
March 4, 2026 · 6 min
Why the next great growth org is five people, not fifty
The economics of growth teams have inverted. The teams shipping the most leverage in 2026 are deliberately small, deeply technical, and platform-augmented. Here's the operating model.
February 18, 2026 · 10 min
How to run a 90-minute operational waste audit on your growth team
A practical walkthrough of the diagnostic we run with every new GrowthIQ customer — adapted so any growth lead can run it solo in an afternoon.
Many of these essays draw on the same diagnostic we run inside Deploy IQ — a short walkthrough that surfaces where operational waste is hiding in a growth org. If you want to see the methodology applied to your own numbers, the quick audit is free, and the detailed teardown goes line by line.